Shifted culture, helping transform once-niche markets into multi-billion dollarĪnd yet these companies have struggled to sustain their shared ownership model once the market they built began to heat up. Companies like Burley Bicycles and Good Vibrations actually In recent times, consumer-owned (and sometimes worker-owned) foodĬooperatives brought natural foods into the mainstream well before Amazonīought Whole Foods. They’ve identified emerging needs, doing business with
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Oregon’s Full Sail Brewing had an Employee Stock Ownership Plan (ESOP) until it sold to a private equity firm in 2015 Boston’s Harpoon Brewery still has an ESOP, and throughout the country you’ll find small brewpubs-the frontlines of marketing the craft beer renaissance-owned by their employees, from Boston’s Democracy Brewing to Austin’s Black Star Cooperative.įact, employee-owned and cooperatively owned companies have historically helpedīuild new markets by filling gaps when there was initially little incentive to New Belgium Brewing helped build the burgeoning craft beer market by shaping best practices in it: a quality product, consistent innovation, ethics and sustainability at the fore - and employee ownership at the core.Įmployee-owned companies have had an outsized role in building the market for craft beers, the same hot market that eventually gobbled up New Belgium.
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